Winning in the promotional race of the New Millenium

Corporations across North America face increasing pressures in both domestic and international markets, thus, there is an urgent demand for heightened sophistication, creativity and effectiveness in marketing techniques.

BB RACING offers a dynamic, high-impact and cost-effective means of achieving your advertising goals.

BB RACING is a team with a winning profile that is augmented by competing in Canada`s only professional sedan racing program.

It is the intent of BB Racing`s sponsorship program to accomplish three basic objectives:

• Increase sales.

• Increase product or company recognition, resulting in an enhanced public or consumer image.

• Strengthen customer and employee relations by building a strong corporate ethos through on-track and off-track promotions and entertainment.

Our program can be integrated and designed for flexibility to be easily adjusted to the varrying needs of individual sponsors.

Promotional Considerations

Although there are many promotional venues that may be implemented, the following recomendations are those that have proven to be the most effective:

• Presence of a car and driver at various retail malls, with merchandise giveaways, and active participation in remote radio broadcasts.

• Seminars and on-track experience days. regular press releases to all forms of electronic and print media.

• Photography contests for best shots of BB`s race cars.

• Regular flow of articles and photo`s on the progress of the team, submitted to market specific racing publications.

• Special on-track rides with drivers in the race car, tours of the track and celebrity involvement. Promotional items, such as, mugs, visors, t-shirts, caps, sports-bags, crests, decals, umbrellas, posters,drink bottles, and towels, can either be sold or used as giveaways.

In racing the ultimate objective is to take the checkered flag first. In business, the objectives and goals are more complex and difficult to accomplish.

BB RACING is committed to providing the support that helps businesses reach their specific marketing goals through motor racing. BB RACING provides the setting and support for creative, successful motorsports marketing programs.

Race cars are the center of attention in Pro Racing, so sponsorship of a race team is literally a marketing vehicle! Take advantage of this type of sponsorship. IMAGINE A 170 mph BILLBOARD!